Now you can compare Google Play reports to Branch reports because both systems are displaying data in the same timezone. There may still be discrepancies because the Google Play reports measure Installs at Download while Branch measures them when the app is first run.
There may be a lag between the two events. It is also much easier on Android to download from other app stores than it is on iOS, so if you have a paid app that is being pirated we will record the first run even though Google Play never saw a download. On a related note, Google Play only counts one download per app per Google account. This means if a user were to install the same app on another device using the same google account, Google Play would not count it as a new download.
Branch, on the other hand, counts installs per device which means we do not take the google account into consideration and will count an app install on a new device even if the same google account is used. On the top menu, click on the Products option. Now, select App Analysis from the pull-down menu. You can now search for an app in the search bar in the top-right corner of the page.
As you can see, not only is the revenue breakdown mentioned up and center, but you can see the number of downloads below the search bar. The total revenue for the app is next to it. Like Google, Apple does not make its data, including the number of downloads for a particular app, readily available.
You can also filter data by date ranges, transaction types, subscription offerings, territories, and other metrics. View your final proceeds for each month, with earnings broken out by territory and currency.
See the rates used to convert your earnings from local currencies when available and any taxes and adjustments applied.
You can also download more detailed reports of all transactions, including the number of units sold per app or in-app purchase, for the month. To get started, sign in to App Store Connect. View in English. View Account. App Analytics Find out how customers discover and engage with your app. App Store Performance See how many users discover your app while searching or browsing on the App Store, and find out which apps and websites bring customers to your product page.
Marketing Campaigns Measure the performance of your marketing campaigns across channels, such as social media, email, and paid advertising, so you can focus on the campaigns that are most effective. App Clip Performance Understand how users discover and engage with your App Clip, so you can measure performance over time.
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