Again, be sure to spread this across many price points. Based on attendance numbers. Other sellers compute their inventory based on past show numbers. First, figure out what your average product will sell for. Love this post? Save it to Pinterest:. Christina J January 9, at pm.
This helps me out a lot!!! Thank you so much for writing this!! Take plenty of spare price labels and a decent black pen for continuity.
Keep an accurate sales list of every item you sell. This will give you a great insight into what items sell at each event, and will help you to plan for future events. The Stock Make an accurate stock list detailing every item you take to each event this is also useful for cross-referencing against sales.
You should aim to keep your stand stocked for the duration of the show. Try to take multiples of your best selling items which will probably be some of the less expensive pieces so that when they sell they can be replaced.
Try to ensure you have all metal and stone options available within your stock. Consider the season When deciding what products to bring to a craft fair, think about what people will be looking for from your product range at this time of year. Consider the length of the fair and size of the display Is the fair one of two days long, or just a few hours?
Do you have other fairs booked? Folksy Support. Introduction to Pottery :: Inspiring Creativity. You may also like. A guide to selling at online markets. How to be featured on Folksy.
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Creative ways to package your products by recycling Deb June 28, - am Brilliant tips, thank you. Jax June 28, - am This is such a great series of posts, really useful, so is the checklist! I have 2 craft fairs lined up and I was in need of some advice. Clare's Creations June 28, - pm This was really helpful, thankyou x. Daisymooo June 28, - pm Hi. You could present each piece already in their own box or have simple gift bags behind your table ready to pop your designs into.
Always pop a business card in with your sales, as most people will forget your name and may want to check you out online. Why not go the extra mile and make some thank you notes that you can pop in their bag too? These special touches make all the difference to your customer.
It's brilliant that you are showcasing your jewellery but what if no one knows you are there? You can ask the event what promotion they are already doing and share their social media posts, post in the Facebook event and join in with the conversation online. Create a post on your own social media platforms about what craft fairs you will be attending, along with useful information such as times, prices and locations.
Why not create your own imagery for events, adding that personal touch can grab people's attention. Word of mouth is also a powerful tool, so don't forget to tell your friends and family about where they can see you next. This can be harder than you think! With so many beautiful craft stalls to compete with, it can be easy to get lost among the crowd. Think outside the box and experiment with the layout and design of your stall, this could be playing with height, adding texture, hanging fairy lights, colour or even a sweet bowl to get people over!
You probably won't get this right the first time and you will want to try new things with each event, but with every craft stall you go to you'll learn what works best with shoppers.
Most of the time less is more, so make sure you have plenty of designs on display but not too much that it's a bit overwhelming for the customer. You want to be able to catch their eye and draw them in, rather than give them too much so they just keep on walking. People are often attracted to symmetry as it looks organised and pleasing to the eye.
Avoid the jumble sale look and place your designs neatly, with enough space between them. Having dimension and height to your stall is a great way to stand out, this can be achieved in a number of ways such as using hooks, wire trees, shoe racks, bookcases etc. Have you ever been to a craft fair where the seller doesn't give you eye contact and looks pretty down in the dumps? This is a big turn off to customers.
You don't want to be too pushy but a smile always works wonders. Make eye contact with people as they walk past and if they approach you, ask them how their day going rather than jumping in with a sales pitch. If you send newsletters this is a great chance to build your subscriber list with potential customers. You can either keep a little book for people to leave their email address or maybe provide a tablet that will store the information directly to your mailing list securely.
How can you expect anyone to buy your jewellery if the customer doesn't know what it looks like on them! A mirror the bigger the better will give you a better chance of selling your jewellery and make the customers stick around at your stall for longer.
What better way to market your jewellery than wearing it yourself! Wear your most popular or unique pieces of jewellery - hopefully then you'll have a few people asking about them. Always pack a camera for your events. You can take photos of your stall before the event starts and lots of behind the scenes shots. It's always great to look back on and see your progress, picking up on the areas you could improve on and get opinions of close family and friends. Not only this, you can use your snaps to post on social media too - this is a great way to spread awareness of your jewellery and update people about the events you go to - you never know, after seeing your post, someone may want to visit you at the next craft fair.
Always bring extra clothing along with you to a craft stall, there's nothing worse than cold feet. We'd recommend a scarf, extra socks, thick boots, jacket and of course a flask of tea along with a few snacks to keep you fueled during the fair.
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