Skip to content. The Battle for Our Attention. Robin Bloor June 20, The Advertising Explosion In , Jay Walker-Smith, President of the marketing firm, Yankelovich, claimed that the average American was exposed to 5, ads per day, ten times as many as in the s. The TV is ubiquitous: at home, in the restaurant or bar, at the airport, on the airplane, and sometimes, even in the back of a cab. To that, you can add the product placements in TV shows, or if you are watching sports, the virtual ads that overlay the TV images.
Expect to experience 20 ads an hour. Almost every shop window is an ad of a kind, and signage abounds. You can also throw display ads onto this category — in bars, at bus stops, at train stations, in buses, on trains, or in the metro. At the cinema. The time the cinema says the movie starts is the time the 15—20 minutes of movie ads start, exposing you to about 70 annoying ads that are immune to a fast-forward button — and also movie trailers you might enjoy.
In the mail. Some of that junk mail is, of course, catalogs awash with ads. Newspapers and magazines. You expect to see ads and inserts in newspapers and magazines. On PCs and laptops. With PCs, the main source of ads is email and almost every other messaging app. Of course, the web is awash with ads, display ads, pop-ups, ads on videos, and so on. Those are self-solicited although the rest are probably unwelcome. The use of ad blockers is prevalent and growing.
One ad-blocking business, Bad Ad Johnny, estimates that the average internet user encounters 11, ads per month or per day. Do we actually encounter 4, logos, products or ads every day? Probably not. However, the amount of advertising competing for your attention is considerable. It comes through traditional channels like TV, radio and print. And it comes through alternative channels, including online advertising and social media, frequently accessed through your smartphone.
A lot of people are spending a lot of money competing for your attention. Please Sign In and use this article's on page print button to print this article. How To: Marketing. In fact, our daily ad exposure depends on many factors - from where we live to what job we do and how we prefer to spend our leisure time.
If folks from marketing firm Yankelovich, Inc. Wait … that number is from It ensures your browsing is secure and free of ads, trackers, and malicious websites. Download Clario and get rid of ads altogether. This popular marketing expert ran a crazy experiment to find out how many ads he was exposed to during a typical day.
He decided to spot as many ads as possible and count them in 24 hours. Long story short, he counted ad messages before even finishing his breakfast.
He was so shocked and amazed, he decided not to continue. Whatever the exact number of ads we see every day, one thing remains clear: the amount is enormous.
Why does this happen? Well this takes place for two reasons. First, the human brain cannot absorb and digest so much information. Second, super saturation of ads has resulted in a phenomenon called banner blindness. Essentially, most of us have learned to ignore any banner-like information we see on the internet.
It sounds like a perfect moment for ad blocking solutions to come into play. It also looks like the right time for brands to recognize the need for less intrusive marketing strategies.
Advertising has become cheap in cost and quality. Now it takes only a few hours or less to run a massive advertising campaign capable of reaching millions of perfectly-targeted users from all around the globe.
The more ads released, the less effective they become. When spoken simultaneously, even the most well crafted messages become little more than noise. High competition and an ever-decreasing consumer attention span makes brands do whatever they can to compel us to buy. The outcomes are drastic.
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