Your calendar is the backbone of your social strategy, the frame upon which everything else is built. It lets you stay organized, plan ahead, and keep a steady stream of content You've probably heard of Twitter Audience Insights. It was a way to learn a ton of vital and addictively interesting info about your Twitter followers in about 5 minutes. For unknown reasons, Twitter put an end to this feature in January , with no further info Facebook Marketing Marketing. Written by Laura Roeder On May 20, Search for:.
Click to Tweet. Get The Dash, your weekly social media to-do list, delivered straight to your inbox. Email Subscribe. You May Also Like…. Who are the companies that are great at engaging their followers? We know that we said there were ways of boosting your Facebook post without breaking the bank, so why mention advertising? This is where you can choose to spend a small amount of money to reach an audience that you select with one of your posts.
You can see the number of people you are reaching as well as how that changes if you amend your budget. Agencies Enterprise. Education Meltwater Academy.
About Us Culture Careers. News Investor Relations Contact Us. Use Cases. Customer Stories. How to Boost Facebook Reach. Robert Rydefalk Jan 22, Strategy Social Media. Share Article. Request a demo. Continue Reading. You might on the contrary have tons of posts with bad reach but together they give you a big page reach. The big question remains, which one should you focus on? To answer this, you should think of this question like the following: do you want to reach as many unique people as possible or just reach the same individuals more regularly?
Organic reach is the reach given by Facebook for free. They can see your posts in their news feed but also by going on your page and looking for your latest posts. Inside organic reach, there are two types of reach :. Viral reach are people who see your posts because somebody else shared it. The same happens when you launch a Facebook ad to reach a larger audience. You might get someone who is not your fan to share your post and get his friends to see it as well.
Those are generally people who are already following your page and see your post either in their news feed or by going directly on your Facebook page. Finally, Paid reach is essentially the reach of individual posts that you paid Facebook to promote. Since you pay to promote them, you can have access to a lot of data and reports such as demographics data, engagement rates, etc.
One thing that seems a tad more complicated is the timeframe around the reach 1-day, 7-day and day. There are two reasons. The first one is that Facebook makes almost all their money from paid advertising and the second one is that the better, meaning more high quality, theirs news feed is the more people will stay. The more people go and stay in the news feed, the more Facebook makes money. In other words, the better the experience the users have, the more ad space in the newsfeed Facebook has.
With new ads and posts appearing every day, Facebook was forced to filter the quality of them. In , your Facebook reach was quite simple. If you scored the highest within all these factors, you would show up first. Those few who knew the factors were constantly winning space in the news feed. From now on, there are more than factors that Facebook weighs on to show your post to your audience. Based on that, Facebook thinks you want to see more posts from those people or pages.
This one if pretty straightforward, but you might interact more with videos than images. Facebook will, therefore, prioritize video content over image content from your the people and pages you follow. When you make a post on your Facebook page, Facebook shows it to a small group of people in the range of 25 to and these people will determine the fate of your Facebook reach.
People can decide to ask Facebook to not show your posts on your Facebook newsfeed anymore. On the flip side, if you get positive feedback you will have a higher score and reach more people. Positive feedback can be for instance when people share your post, spend time watching your video or even save your post. The more time goes, the lower the score of your post.
Essentially, the score of your post goes down as it gets older. Back in the days, we were measuring the reach of our posts based on the total amount of fans and this would give us a satisfying number.
You would probably get 0. Facebook insights give you access to numerous metrics inside the business manager. If you have a business page, then you can go under insights and select reach. Instead, marketers should be concerned with their daily, weekly or monthly reach.
Below is an example of weekly reach measured in Facebook Creator Studio :. Obviously, Facebook has no way of tracking how many literal eyes see your posts while scrolling through their newsfeed. The platform simply tracks how many unique screens your post displays on. Keep in mind that Facebook reach can be measured by post or Page. Meanwhile, individual posts will vary when it comes to their reach.
Because reach is influenced by a number of factors much like the Facebook algorithm , including:. And yes, reach can vary wildly from post to post. This speaks to why marketers should track long-term trends with their Facebook reach.
This type of reach is the hardest to earn. This type of reach is based on interactions from other accounts, including followers and non-followers alike. Ad reach refers to the number of people who saw your Facebook ads at least once.
According to Facebook themselves, the metric is estimated. Ad reach is both a measure of how well your ads performed but also how well you managed to hone in our audience. Marketers should measure all of the above. Although Facebook reach and impressions are obviously important, you ideally want to boost your interactions alongside your reach. Doing so means exploring new ways to drive engagement and sending signals to Facebook to ensure your posts are being presented to as many people as possible.
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